And the frenzy of the season can commence! Black Friday, smack Friday… who needs holiday shopping when the 2008 last frost date is only 159 days away! The seed catalogs have begun to arrive and I can plan in earnest how I am going to blow a couple of hundred dollars on seeds that I will not do a damn thing with. I still have 3 years worth of unwise impulse buys that I had neither the space nor money to spend on them. But, god it is so fun.
A while back, I wrote about how to tell the quality of a seed catalog based on paper weight. On a related subject, this barrage of seed catalogs in December is probably not intended to produce sales in December, other than the odd gift from or to a loved one. To tell the truth, at least 50% of what you see in the catalog is not even in stock yet, especially anything that says “New for 2008â€.
Mostly, these catalogs are a way to ramp up the later spending of dependable buyers. Yep, I am willing to bet any of you out there who are getting catalogs right now bought from a catalog or from an online site that has a catalog. And you are salivating over a catalog now.
Seed companies know a little something about people who buy seeds from catalogs; like that these are the hard core gardeners. These are the ones who pine longingly over seed catalogs and use them as a surrogate garden while they wait for cruel white snows to recede. The longer you have a catalog handy, the longer your list of seeds will get.
Round about mid to late January, you will get another seed catalog from these companies. And maybe another in mid to late February, if they know that you buy ALOT of seeds. These are for all you disgustingly organized gardeners and those suffering from serious seasonal affective disorder. But, while profiable, these mailings are not the biggies. Round about early March, you will probably get another one. Also, you will get seed catalogs that you never bought from. Your mailman will start to glare at you a little. Those catalogs are heavy, you know.
That March catalog is the money maker catalogs. Seed buying gardeners are whipped into a frenzy at this point in time. There have been a few moderately warm days that hint at Spring. The possibilities… The hope… The excitement! Suddenly that very long wish list you have compiled over the winter, when all those catalogs were your only solace, seems very possible. This will be the year!
The credit card gets whipped out. The order is placed and you now have something to look forward to other than the first robin.
It is only about May that the truth sets in.
- You will not be able to grow all these seeds this year
- Half of them are not suited to your climate anyway
You promise yourself that next year you won’t buy any seeds. You have enough to last you through next year. But that next catalog will be arriving sometime around the beginning of December…